According to a recent study completed by Javelin Strategy & Research (javelinstrategy.com) the banking system in the US has reached a crucial turning point. Now the number of customers performing banking services through a mobile device exceeds both in-bank branch visits and computer online access.
Over the past few years, industry experts have predicted the end of physical branches and that customers would progressively move away from cash transactions. However, in an article that was published in 2012, McKinsley & Co. showed that the share of cash in all American retail payments was still nearly one-third. This has forced financial institutions to re-think their models to better predict the amount of cash they’ll need to accommodate their account holders.