A website that tracks initial coin offerings (ICOs) says its platform can help crypto startups reach potential investors amid a recent clampdown on advertising imposed by some of the biggest players in Silicon Valley.
Facebook fired the starting pistol[1] at the end of January by declaring it will start banning ads for cryptocurrencies and ICOs which deploy “misleading or deceptive promotional practices.” Last month, Google announced[2] it was updating its Financial Services policy- meaning no crypto-related ads will be accepted from June. Twitter then followed suit[3] and said it was motivated by user safety.
ICObazaar says the ban is impeding exciting projects at a time when the market is flourishing, with fledgling businesses losing access to one of the cheapest ways of reaching the public at large.
These “new challenges” in advertising come as investors struggle to navigate opportunities amid regulation concerns, but ICObazaar argues trackers like its own bring compelling advantages for consumers and companies alike.
Benefits of ICO trackers for businesses
The company says crypto startups which use an ICO tracking website to publicize their offering have a greater chance of ensuring that only accurate information makes its way to prospective investors. This is because every project has the chance to submit details about their crowdsale to the platform directly.
Although the latest restrictions on advertising by internet giants caused jitters in the crypto markets, ICObazaar[4] argues that using niche websites could be more effective in yielding results, in part because dedicated investors are likelier to visit specialized platforms. By contrast, traditional campaigns through Internet giants can be seen by millions of people, even though just a small percentage might be interested in making a financial commitment.
Finally, many ICO tracking websites independently rate the projects on their
