Bitcoin, and the idea of digital cash, has taken hold of the banking sector as banks and financial institutions start to experiment internally with blockchains and cryptocurrencies[1] in order to be at the forefront of these technologies.
This, coupled with the fact that government organisations and even global leadership bodies such as the G20[2] are looking to regulate cryptocurrencies, again give more legitimacy and longevity to the industry.
The latest wave of adoption is now coming from corporations who, traditionally have come to be successful thanks to their centralized domination over different aspects of the market. Microsoft, in the world of computing,[3] are legendary in driving the world to be digital; then there is Amazon[4], the pioneers of e-commerce.
These companies are in some manner getting forced towards blockchain technology as it has become apparent that this is the future, and even though it goes against their centralized values, they simply cannot miss out.
Microsoft’s entry
Microsoft has always been one of the biggest companies[5] to give Bitcoin its dues. Back in Dec. 2014, content on the Windows and Xbox stores could be bought in Bitcoin[6], and this was at a time where Bitcoin’s mainstream adoption and appeal was minimal.
This of course was merely a nod towards alternative payment methods, and Microsoft being flexible to its customers wants and needs. However since then, and since blockchain has grown, Microsoft has been pushing to be in front of the innovative queue.
Microsoft has obviously identified the power of blockchain and its far reaching potential for disruptive applications in the world of enterprise business. The company is now developing blockchain applications - which are not that flashy as some of the
