A Singapore-based company Egretia[1] is aiming to combine HTML5 - a technology to structure and present content online - with blockchain to create the world’s first HTML5 blockchain engine and platform. The new technology could increase blockchain apps popularity, Egretia team believes.
New hardware upgrades and rapid development of the Internet were needed to prepare HTML5 for a mass adoption. Now, when roadblocks as performance and traffic have been eliminated, the technology is widely used in games, marketing, video, media, and other industries.
Using the power of mobile social networking, HTML5 content has been applied in mobile apps and created entirely new business models. According to Egretia, click-and-play, viral transmission, user engagement, and other characteristics of an HTML5 game make it a perfect fit for current market demands.
“Currently, users of HTML5 games already account for 47 percent of all mobile game users,” the company said in the white paper[2]. “In terms of the business model, in-game payments, instead of advertising, has become the main source of revenue accounting for 68 percent. Combined, HTML5 games already have an independent commercial profitability.”
Is the HTML5 market set for growth?
In 2017, the market size of HTML5 games in China exclusively exceeded 10 bln yuan - more than $157 mln - and continues to grow. Peter Huang, Egretia’s founder, believes that by combining blockchain technology with HTML5, developers will be able to rapidly come up with new blockchain applications.
“Creating a blockchain gaming[3] technology service provider seems relatively early, but we feel that this is a promising direction to take,” Peter Huang, said[4] in an interview published on the company’s blog. “Four years ago, our opinion regarding the development of HTML5 games was that HTML5 gaming certainly
