The Digital Future Council made its public debut on June 18, 2018, at the 2018 Cannes Lions International Festival of Creativity. With founding members from such organizations as IBM, Vice, CNN, Lego and Warner Bros., the council was formed as an informational intermediary to find common ground between creative and technological industries.
The Digital Future Council will be introducing a fresh batch of founding members with its official launch. These names include Meltem Demirors, CSO of CoinShares; Charles Manning, CEO of Kochava; Chad Andrews, global solutions leader at IBM; CNN’s Head of Content and Strategy Danielle Lauren and VP of Digital Strategy and Revenue Robert Bradley; Swen Graham, SVP of global marketing at Foursquare; and James Poulter, Head of Emerging Platforms at The LEGO Group.
During the festival, the council is hosting roundtables, dinners and town hall discussions on blockchain technology and how it may fit into legacy industries, particularly in the media and creative sectors. These talks will particularly emphasize the role blockchain technology could play in reimagining digital advertising models and consumer-controlled data, and they will challenge those from without the industry to envision how the technology could positively impact brand-consumer relations.
“The Digital Future Council was established to provide a forum for media, advertising and technology leaders to convene and communicate openly about areas of their businesses that could be enhanced by emerging technology,” David Wachsman, founder and CEO of the Wachsman blockchain PR company, told Bitcoin Magazine. “The Digital Future Council gives Wachsman a platform to have eye-opening conversations about how blockchain can transform businesses, specifically in media and advertising, as the proliferation of digital advertising, rising adoption of technology, and shifting consumer habits are changing the business of advertising.”
A blockchain-focused public relations company and one of the founding members of the council,
