The product caters to employers seeking to attract the best talent by offering payments in bitcoin.
The product caters to employers seeking to attract the best talent by offering payments in bitcoin.
Leading U.S. companies can now offer their employees the option to get paid in bitcoin by opting into NYDIG’s newly launched product, Bitcoin Savings Plan. The offering is an employee benefit program through which the worker can choose what percentage of their paycheck they would like to receive in bitcoin each month, at no additional cost.
NYDIG said in a Tuesday statement[2] that the Bitcoin Savings Plan is catered to companies that want to differentiate themselves by offering their employees the ability to get paid in bitcoin, a need the institutional bitcoin services provider discovered in a recent survey[3] as 36% of respondents under 30 said they would be interested in allocating a portion of their pay to bitcoin.
“We know how hard it is for companies to attract top-notch talent,” said Patrick Sells, CIO of NYDIG, in a statement. “An NYDIG Bitcoin Savings Plan is an easy-to-adopt benefit that can help employers stand out from the pack while providing their employees with a critical tool for protecting their financial futures.”
Former NFL superstar Drew Brees is among the first employers to leverage the new product. NYDIG said the now-retired athlete that has the second most NFL career touchdown passes will not only offer the option to the employees of his companies but also opt into a Bitcoin Savings Plan himself to convert a portion of his compensation to bitcoin. Other companies that Brees is involved with will also make the leap, including Everbowl and StretchZone.
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