Feature
[1]After CRM data platform HubSpot suffered a data breach targeting Bitcoin company data, customers are wondering if they’re at risk.
After CRM data platform HubSpot suffered a data breach targeting Bitcoin company data, customers are wondering if they’re at risk.
You’ve undoubtedly seen the recent news of the HubSpot data breach targeting Bitcoin and cryptocurrency companies[2] and are likely wondering what it all means. While this is not the first and will not be the last data breach in this industry, customer relationship manager (CRM) data leaks pose a severe and unique threat that you, as a user and Bitcoiner, must be aware of.
As someone who has worked deeply as a HubSpot super admin, designing internal systems and managing sales and marketing teams using these tools for over seven years, I want to debrief you on what the current status of the breach is as I see it, and on what this means for you as a customer in this space and what you can do about it.
Most individuals don’t understand the power of a CRM. At minimum, these tools allow companies to acquire, sort and manage incoming customers (and their data) in a way that provides the best user experience. At maximum, these tools are capable of an extreme degree of web monitoring and AI-based user segmentation and prediction.
While HubSpot has already published a rundown of what happened during the leak here[3], I’d like to explain what this means from my perspective as a HubSpot Super Admin, and for someone whose data is potentially in one of the approximately 30 compromised databases.
What Happened In The HubSpot Data Breach And What Data Might Be Compromised
- HubSpot has a level of access called “super admin” on both