The media and entertainment company World Wrestling Entertainment, Inc., otherwise known as WWE, has inked a long-term partnership with the global digital sports platform Fanatics. According to the deal, Fanatics will work with WWE across various ventures such as officially licensed merchandise, trading cards, and non-fungible tokens (NFTs).
WWE Partners With Fanatics, Wrestling Entertainment Firm Will Work With Candy Digital
WWE has its eyes on non-fungible token (NFT) sales and on March 28, the company signed a long-term deal with the digital sports platform Fanatics. The company is led by Michael Rubin and it offers licensed sports merchandise via Fanatics Commerce, collectibles, trading cards, and NFTs through the company’s NFT platform Candy Digital.
The wrestling entertainment firm WWE will work with the company’s offerings Fanatics Commerce, Fanatics Collectibles, and Candy Digital. “Fanatics is the industry leader and Michael Rubin is a visionary,” said Vince McMahon, WWE’s chairman and CEO. “We believe this multi-platform partnership will set a new standard for WWE e-commerce, apparel and merchandise, while providing our fans globally with more ways than ever to engage with WWE and our superstars,” McMahon added.
The partnership with Fanatics’ Candy Digital is not WWE’s first foray into the NFT industry. Last October, WWE announced a long-term deal with Fox Entertainment and Bento Box Entertainment (BBE). The deal with Fox and BBE said it was going to be a multi-year agreement and WWE NFTs would be minted by Eluvio’s blockchain technology. WWE’s latest deal will see Candy Digital also become one of the wrestling entertainment company’s non-fungible token tech partners.
“Under the pact, later this year Fanatics’ next generation digital collectibles company, Candy Digital, will become one of WWE’s primary NFT partners,” Fanatics disclosed. “Candy’s team of world-class digital artists, designers, and
