Bad luck for Ilaria and Lorenzo. The couple — both in their thirties, both wearing thick coats, scarves and beanies to keep themselves warm — set up a small mobile bar near the end of the street, under a white marquee; the inside is decorated with pictures of flowers. It’s all part of a local street market festival. There, they sell saffron and beer produced with saffron, produced from the thin reddish stalks plucked from the crocus. It’s a delicacy, Lorenzo explains, as he hands out taster-sized plastic cups with beer. “Pound-for-pound among the most expensive products in the world,” he says.It’s been almost 18 months since the Norcia area was struck with a seismic shock of 6.2 on the Richter scale: an earthquake that many of the old brick homes typical of the Mediterranean countryside could not withstand. Whole street blocks had collapsed, claiming hundreds of casualties. Ilario and Lorenzo in their market stand bar
Ilaria and Lorenzo got out safely, but their home was destroyed and their town, San Pellegrino di Norcia, is abandoned. They now live in a small, prefabricated house on the edge of Norcia.Yet, Ilaria and Lorenzo have been able to keep their saffron business running, even after disaster struck their lives. They rebuilt parts of their organic plantation with financial help from Legambiente, a charity-based NGO dedicated to the earthquake recovery efforts.This financial help did not come in euros. Legambiente had no euros left, Ilaria and Lorenzo were told when they applied for a reimbursement about a year ago; only bitcoin. The two had heard of the digital currency a couple of years ago when they were researching local money systems. But they had never owned any themselves.“We would have preferred euros if it was available,” Ilaria admits, sitting down on one of the wooden benches they installed in the marquee. There are no potential customers stopping by, so she has time to talk about her experience. “But bitcoin was, of course, better than nothing, so we gladly accepted.”HelperbitGuido Baroncini Turricchia, founder of Helperbit
The reason Ilaria and Lorenzo received bitcoin is Guido Baroncini Turricchia. The 39-year old Italian environmental engineer is the founder of Helperbit, a Rome-based startup that leverages bitcoin for fundraising campaigns. Bitcoin is particularly well-suited to these types of causes,