NFCW is getting ready to open the doors on a new exhibition area in its Knowledge Centre that will provide readers with a way to continue launching new products, finding new customers and business partners and identifying potential new suppliers while trade shows are on hold[1].
“The NFCW Expo will enable industry suppliers to quickly, easily and cost-effectively connect with potential customers and business partners from all over the world, all year round, with no requirement to travel,” says NFCW editor Sarah Clark.
“You’ll be able to showcase your products and services, communicate the unique benefits of your offering, celebrate customer wins, demonstrate your thought and technical leadership, educate the market and begin to build a relationship with potential new customers from right across the world — just like you would if you were exhibiting at a key trade show.”
Online-first
“Even the most senior executives are now taking an online-first approach to discovering new trends and technologies, learning about their potential benefits and use cases, understanding how they work and identifying and connecting with suppliers that can help explore how best to implement them,” she adds.
“That’s a trend that was already in place before the pandemic and has been accelerated fast due to Covid-19 and the cancellation of in-person gatherings.
“The role that conferences and trade shows performed was and is important, but the world has changed and we all need to be aware that we may never revert to the old environment”
“It’s also particularly strong among the enterprise-level early adopters that make up our audience.
“The NFCW Expo is designed to help suppliers adapt to the arrival of this new online-first buying journey, so they can engage
