By Tom Phillips[1] • • Updated • nfcw.com[2]
Rémy Cointreau[3] has integrated an NFC tag into the stopper of a limited edition red glass decanter containing its Louis XIII[4] luxury cognac that enables owners to register their purchase and join a private members’ club for Louis XIII owners[5].
The French drinks brand is releasing only 200 of its handmade N°XIII decanters worldwide via a series of “tasting rituals” at “the world’s most exclusive nightclubs” that customers can apply to attend.
“The experience is so exclusive that there is a greater chance of being accepted on a space mission,” Rémy Cointreau claims.
“Following a N°XIII tasting ritual, clients may leave the nightclub with their N°XIII decanter (if the rules of the club and local legal regulations allow) as a treasured souvenir of the most memorable of nights.
“The NFC-enabled stopper grants the owner exclusive access to the Louis XIII Society and all its membership benefits.”
Rémy Cointreau announced it was integrating an NFC chip[6] into the cork stopper of its Louis XIII decanters in November 2018.
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