Sainsbury’s lets customers ‘just walk out’ of contactless store in London • NFCW

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By Tom Phillips ^[2] • 1 December 2021 • Updated 1 December 2021 • nfcw.com ^[3]

PICK & GO: The contactless store uses Just Walk Out technology so customers do not have to scan items

Customers using a Sainsbury’s contactless convenience store in London can now take the products they want to purchase from the shelves and charge their purchases to their credit or debit card without needing to scan them with their smartphone or visit a checkout by using a new feature on the UK retailer’s SmartShop ^[4] app.

Sainsbury’s has launched the SmartShop Pick & Go service at its Holborn Circus outlet, enabling customers to enter the store by scanning a QR code generated in the SmartShop app and then leave and pay for the products they have chosen by scanning the QR code at the store’s automatic gates.

The service uses Amazon’s Just Walk Out ^[5] technology to identify the products a customer selects and add them to a virtual shopping trolley, making the UK supermarket chain “the first international business customer” to deploy the ecommerce giant’s contactless shopping solution.

“Just Walk Out technology provides shoppers with a fast, efficient and seamless way to shop and is currently in dozens of Amazon Go stores, select Amazon Fresh stores

Sainsbury’s lets customers ‘just walk out’ of contactless store in London • NFCW

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