JR East launches contactless coffee shop with AI-powered robot barista • NFCW

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By Tom Phillips ^[2] • 9 December 2021 • Updated 9 December 2021 • nfcw.com ^[3]

AUTOMATED: Customers place the order and pay for their coffee via the Ella app on their mobile device

Rail passengers at Tokyo and Yokohama stations in Japan can now order, collect and pay for coffee made by a six-armed AI-powered robot barista — known as Ella — at a fully automated contactless coffee shop.

Customers can place the order and pay for their coffee on their mobile device via the Ella app ^[4] and then receive a QR code to scan at the collection point to ensure they receive the correct drink.

Regular users can also set up a dedicated digital wallet, purchase a subscription bundle and receive reward points and personalised recommendations.

Rail company JR East ^[5] has opened the two coffee shops using robot technology developed by Singapore-based retail systems provider Crown Digital ^[6] that uses “an ecosystem comprising patented proprietary internet of things-connected software and external hardware that upgrades the coffee experience with speed, convenience, quality and consistency, while engaging the user by utilising immersive digital touchpoints”.

“While Ella is preparing the coffee, an integrated OLED screen opens up a myriad of possibilities — from serving as an augmented reality

JR East launches contactless coffee shop with AI-powered robot barista • NFCW

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