By Tom Phillips[1] • • Updated • nfcw.com[2]
Consumers in Glasgow in Scotland can now take part in a pilot scheme that rewards participants with a micropayment made directly into a digital wallet on their smartphone every time they recycle a single-use plastic bottle.
To take part in Scotland’s Deposit Return Scheme[3] pilot, consumers first download the Recycle Glasgow app that enables them to scan the barcode on single-use plastic bottles and receive a 20p (US$0.27) refund in the app’s wallet for every bottle they return to a smart recycling bin or a participating convenience store across the city.
The Glasgow pilot has been launched by the Scottish Grocers’ Federation[4] in partnership with sustainable payments provider Helpful[5] and Mastercard[6], and aims “to challenge throwaway culture and contribute to the fight against climate change”.
“The scheme is set to reduce Scotland’s CO2 emissions by 160,000 tonnes a year, the equivalent of taking 83,000 cars off the road,” the partners say.
“For every bottle recycled a tree will be planted via Mastercard’s Priceless Planet Coalition, which seeks to restore 100m trees by 2025.”
A project to develop NFC labels that will encourage UK consumers to recycle[7] plastic bottles and other reusable packaging was announced in April 2021.
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