Ford, Alibaba roll out test-drive services via ‘auto vending machine’[1] — China Automotive News — “Users can book a test drive via the Alibaba’s Taobao mobile app or the Tmall platform. Entering a key word of ‘super test drive’, users can follow the instructions from the interface to select the vehicles they want and the time to have the test drive. To schedule a test drive, users should submit their basic information and upload their selfies on the platform. Besides, they need to pay some test drive fees and the money for vehicle purchasing intention. After all these done, consumers can pick up their test vehicle via a facial recognition at the ‘super test drive center’ in Guangzhou to enjoy a three-day ride.”
References
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